The Game Business has once again proven to be an invaluable resource for gaming enthusiasts, shedding light on the intricate details of the industry. In a recently published piece, the spotlight is on the remarkable launch of the Nintendo Switch 2, presenting data from official channels that reveals some surprising insights. Check out these intriguing facts about the Switch 2's debut that you might not have known.
- During its launch week, an impressive 62% of physical game sales for the Switch 2 in the US were attributed to first-party titles, excluding the Mario Kart World Bundle (Circana).
- In the UK, first-party games comprised 48% of physical sales for the Switch 2 during its launch week, again excluding the Mario Kart World Bundle (NielsenIQ).
- If we include the Mario Kart World Bundle, a staggering 86% of physical sales in the UK were from first-party titles (NielsenIQ).
- For context, when the original Switch launched, 89% of physical game sales in the UK were from first-party offerings (NielsenIQ).
- In the US, during the launch month of the first Switch, first-party games accounted for 81% of all physical sales (Circana).
- Notably, CD Projekt’s Cyberpunk 2077 emerged as the top-selling third-party game during the Switch 2 launch, surpassing the launch performance of CD Projekt’s The Witcher 3 from the original Switch era (NielsenIQ).
- Sega claimed the title of the third-largest publisher for the Switch 2 during its launch (Circana).
- When analyzing sales data for games available both physically and digitally, well over 80% of Switch 2 game purchases came from physical retail stores, as shared by publishers.