Inside Nintendo's Secretive Culture: Former Developer Reveals How Hidden Projects Become Blockbusters!

September 6, 2025

Inside Nintendo's Secretive Culture: Former Developer Reveals How Hidden Projects Become Blockbusters!

In a fascinating interview by Bloomberg, former Nintendo developer Ken Watanabe spills some intriguing insights into the company's famously secretive culture. It's known that Nintendo is selective in its hiring, favoring only the top-tier developers, who are encouraged to trust their instincts and innovate while creating games. Employees often delve into side projects during their downtime, some of which eventually blossom into full-fledged titles.

One notable account features a particle-effect artist who devoted his spare moments to experimenting within Nintendo’s stage editor and ultimately managed to pivot into a role that captivated him. Watanabe himself recounted an experience where he clandestinely crafted a level for Pikmin 3 that was so impressive it made it into the final version of the game. “In that sense, there really is a lot of freedom,” he added.