GameStop appears to be taking a step back from its core gaming roots as it contemplates an uncertain future in the video game industry. In a bid to adapt, the company is channeling its energy towards trading cards, with the Pokémon Trading Card Game capturing significant interest. As digital game purchases continue to rise, GameStop finds itself reassessing its role in the gaming landscape.
According to Cohen, the move into trading cards, particularly with the wildly successful recent Pokémon releases, is a "natural extension" of GameStop’s business model. He believes that these collectibles hold potential for impressive profit margins.
The strategy isn't without merit. GameStop’s revenues boomed in the first quarter of 2025, skyrocketing by over 50% year-over-year, a surge largely attributed to the popularity of Pokémon cards.