Nintendo is set to broaden the Super Mario universe with an exciting new range of products aimed specifically at parents and their little ones. The My Mario series showcases a delightful assortment including a Wood Block Set (that doubles as amiibo), a cheerful Board Book, an engaging free app for Switch and mobile devices, captivating visual content with the upcoming "It’s Me, Mario!" stop motion shorts, stylish clothing, everyday items, and cuddly plush toys. Mark your calendars for August 26, 2025, when the first selection will hit the shelves at Nintendo locations in TOKYO, OSAKA, and KYOTO. For fans outside of Japan, don’t fret! A selection of My Mario products will also make their way to stores in various countries by 2026.
Wood Block Set
Young fans will adore the wooden blocks featuring beloved characters such as Mario and Luigi, alongside iconic items from the Super Mario world. These blocks are crafted in sizes and weights perfect for little hands, making playtime both fun and safe. Plus, each character block can be utilized as an amiibo figure for compatible games!
- Mario Wood Block Set (3 pieces) – 2,980 yen (tax included)
- Mario & Friends Wood Block Set (30 pieces) – 19,980 yen (tax included)
Board Book
Introducing Hello, Mario!; a charming board book designed for parents and children to explore together, featuring interactive elements like opening Mario’s mouth or spinning his face. This delightful read will be available at local bookstores and Nintendo's flagship stores in TOKYO, OSAKA, and KYOTO.
- Hello, Mario! (published by Shogakukan Inc.) – 1,870 yen (tax included)
App (Smart Device and Switch Software)
With the Hello, Mario app, kids can enjoy hands-on fun as they interact with Mario's face, pulling and spinning it on their screens. Designed for intuitive play, this free app allows parents and children to share in the fun as Mario responds dynamically to their interactions! The app requires iOS 15 or Android 6.0 or later.
- Hello, Mario – Free
Visual Content
Get ready for a series of delightful stop motion short videos featuring Mario in a variety of expressions and antics! Each approximately one-minute clip is specially crafted to entertain and enchant young viewers. Keep an eye on the My Mario official website and other platforms for these engaging releases!
- It’s Me, Mario! Stop Motion Shorts – Free